SERVICES, NOT SUMMARIES.

I’m sure AI is a useful tool and maybe it’ll be able to solve problems in the future. However, since its advent, generative AI has flooded the online space with “slop,” and if it’s on a service provider page, that can potentially damage credibility, and ultimately, turn off any buyers looking to hire them. Now, with Search Generative Experience (SGE) appearing in search engines, like “AI Overviews” in Google, this makes finding the services one needs feel like a more arduous task than it should be. Personally, nothing gets me to click off a service page (or roll my eyes) faster than seeing a summary of what I need rather than what I actually need.

SO, WHAT DO WE DO?

Well, luckily there’s a simple filter you can include to remove the AI Overviews from Google search results. Just include ” -ai” at the end of your search. This will remove the “AI Overview” section from the Google search results. For me at least, this small convenience helps me sift through the options of what I’m searching for and not giving me another thing on the page to interface with.

For example, if I’m a political consultant am looking for a dependable male political voice over talent for an ad, I’d put “male political voice over -ai” into the Google search bar. This removes the “AI Overview” from the top of the search results. Below are screenshots for illustration.

Before adding -ai filter:

After adding -ai filter:

AI Overviews give a worse-than-ChatGPT approximation of results with some links that may not be specific enough to what any buyer wants to find. People are busy and time is money, and adding the simple filter will take one obstacle out of your way to hiring the right voiceover talent for your project. Specificity helps, and if you add the proper filters to your searches, you’ll be able to find what you need, faster.

Once again, I’m sure AI can be good for some things at some point, but at present it seems like a solution looking for a problem. If you want to navigate around the slop that’s taken root in the internet at large, the “-ai” filter can really help you find what you’re looking for.